This article will initially consider the economic and clinical implications of myopia, before looking at how optometry might respond to these implications and what the duty of care is.

The new World Council of Optometry ratified standard of care for myopia is discussed and we review its implications for practice in the UK.

Next, the article looks at a practice business strategy in relation to the provision of myopia management services and what considerations need to be made, such as equipment, training, marketing, clinic evaluation, therapeutic approaches, and more. Finally, a review of the barriers to providing myopia management is discussed.

This article is designed to accompany the recorded webinar you can find here.